There is so much competition when it comes to insurance websites that one needs to consider the elements that determine a successful site from one that flounders. Here are a few ideas that can help make, or break, a website if executed properly.

 

Starting a blog can help generate repeat visitors

 

Writing a blog is a great way to have a source for valuable content. Where content marketing helps is when it truly offers topics that consumers find valuable and resourceful. Don’t write about the benefits of a policy or service that has nothing to do with the type of insurance available, unless there is a tie-in or other value. Don’t write only about insurance, but interesting topics like the new technology being developed for automobiles, or about great ways to shop for appliances to help save consumers money. The content should be interesting and engaging.

 

Email newsletters highlighting blogs and other information

 

A regular email newsletter is a way for those policyholders that don’t actively read blogs to partake in receiving this info as well. This is a surefire way to disseminate the great content from a blog written for the business or agency and putting it together in an email newsletter format. This way clients and prospects all have access to the same useful information.

 

Promote the site through social media

 

With new blog posts coming out every week, wouldn’t it be a great idea to share these on some social networks? Unlike email or even telephone marketing, social media audiences have the ability to “add”, “like”, or “follow” pages and businesses they have a keen interest in. That’s why sharing high quality content to social networks can be key to having a socially engaged network of followers.

 

Facebook is one good way to run a referral campaign. Agents can promote the content through email and social networks in order to submit referrals. This is another avenue for getting emails out to clients on the social media channels and also social media followers to read all the great blog posts and links these insurance websites have been sharing.

 

Whether trying to do a blog, email newsletters, or using social media, or all three, it’s best to approach this in a logical manner. Trying to do each of these can be exhausting, but take a single piece of content and multipurpose it across all mediums, and the amount of work needed to perform this is now significantly lessened.

 

photo credit: Mexicanwave cc
Marketing and Strategies for Insurance Websites