Content marketing is one of the most popular insurance marketing strategies. At the simplest level, content marketing is the production of original content by marketers to promote a brand or engage a prospect.
For marketers who want to ignite a content program, blogging is one of the easiest ways to do so. Here are four simple steps to get started.
Find a Home
There are several free blogging services online, like Blogger and WordPress, where you can launch your new blog. You can also link a unique URL to your blog to give it a more professional look and fee.
Once you start blogging, blog consistently. Your audience, which will include prospects and future customers, will come to expect blog posts on certain days and at certain times. If you waver, they may waver as well.
Optimize for Search
There are simple tools online that will help you discover what people are searching for. See what topics your prospects are interested in and write about those.
Solve Real Problems
Prospects don’t want to read sales copy. They want answers to real problems. Use your blog to solve those problems. Your prospects will remember you.
These four simple insurance marketing strategies for your blog will help build your brand and find your audience. It is up to you to sell them on your services.