Who better than you to determine which insurance marketing strategies will best work for you in your marketplace? We all know that the insurance business is highly competitive, with plenty of companies and individual agents using competitive pricing as a way of winning over new customers. As an insurance agent, you’re going to need to stay on your marketing game by applying effective and innovative marketing techniques to your current efforts. Luckily, there are plenty of ways to accomplish this in a professional manner, without busting your budget.
The importance of selling yourself
When selling insurance, remember that your customers are looking, not only to purchase the best product at a reasonable cost, but they’re also looking for an agent that they feel comfortable working with, as well as someone they feel they can trust. In order to build this trust it’s going to require you to add your personality, along with your photo, in your marketing materials so that customers and prospects will really be able to identify with you.
When customers make that personal connection to you they’re more apt to want to do business with you. Sometimes just presenting a warm and smiling photo of you may be enough to kick start that relationship. Once that person becomes a client you need to make sure to do routine check-ups, annually or semi-annually, via postcard or letter, which will help keep you in mind when they need advice, or when someone they know has questions or concerns relating to insurance. This is one of the ways in which your insurance marketing strategies can really pay off.
Your communication to them may mention that it might also be a good idea for them to allow you to review their insurance policies in order to see if they have the proper coverage in place, particularly if there has been any change that may require them to add, or make reductions, to their current portfolio. This is an indirect form of marketing because, while you ‘e not trying to sell them on a specific insurance product or service, you’re showing your thoughtfulness and concern for their well-being, which may lead to a sale if that customer actually has a need for a new or changed policy.