Search engine optimization (SEO) is an integral component of Internet marketing for getting higher rankings and being listed higher in searches. It is a myth that you cannot rank well and get decent traffic to your site because larger companies spend millions on SEO. It is quite possible to drive enough traffic to your website to support most businesses, so you shouldn’t get discouraged and should try to utilize this valuable tool. Just be sure to keep in mind that it takes time, perseverance and flexibility to adapt one’s strategy to keep up to date with changes that search engines make.
For an insurance agency, SEO offsite tactics such as link building, blog commenting, and social networking should complement your onsite SEO. The best way to indicate to the search engines exactly what your site is about is by having the correct title tags, H1 and H2 tags. A strong meta description, some decent keyword density for your search terms, and lots of content is recommended.
Once this is in place, the best thing you can do for your website is to have a blog on a sub domain of the website that you write consistently on. WordPress, for a small annual fee, will allow you to redirect and you can have a blog (via a URL) linked directly to your site. You should write directly to your target audience. This content will be vital for long tail keyword rankings. Posting frequently should help by:
1. Bringing clients to the site
2. Getting them to fill out a lead generation form
3. Building trust in you as an authority or well-informed figure
4. Having them forward the links to others, and
5. Picking up the phone to call you
Building links can improve rankings
While there is no magic to building links it does take some hard work and effort. The best way to build links is to find the sites that rank well for your keywords and run a link search on them. This will show you those who are linking to the top sites, and these are the best places to start getting links from.
Commenting on blogs, forums, social media sites are all good ways to get some additional back links. For example, if you write a positive review of a health insurance resource site on your blog and then send a link to the owner, that is a good way to get a strong back link. Doing this will enable you to climb the ranks of competitors prominently featured in searches, and is all part of good insurance agency SEO planning.
Of course, working with experts in insurance marketing can help you with your SEO, social media marketing and website development and maintenance so that you can get the most out of your investment into the digital world.