Every year the insurance industry becomes more and more competitive. Getting your share of the market requires diligence, creativity, and the ability to properly serve current clients in order to maintain sufficient client retention. This is no easy task, because competitors are always trying to stimulate interest in their products and services by coming up with inventive ways to make insurance more vital.
When it comes to marketing for insurance, it’s important to stay abreast of trends, see which ideas are working (and which ones aren’t) and set time aside to explore the many avenues available for igniting a spark in the insurance market. Some of the best marketing ideas are already out there and in use. Is your company making the best use of these ideas, and are you devoting enough time to your marketing efforts? This is required if you really want to stay on top.
Seminars may be the way to go
Depending on who you talk to, seminars are either a great way to bring in new business, or really aren’t worth the time and effort. This is a perfect example of knowing who your target audience is and what appeals to them. For example, people in certain areas of the US might enjoy going to seminars, while others may find them boring or too time-consuming. If it’s the dead of winter, or the extremely hot weeks of summer, maybe a seminar isn’t such a good idea.
If there is a huge city-sponsored event going on during a certain weekend, then maybe you should reschedule your seminar, or better yet, become part of that event. Going where the people already are can always be a winning prospect. That’s why proper planning is essential to your success. If you know of events taking place, then contact the city’s Chamber of Commerce and let them know you would love to participate and perhaps even be a sponsor for the event.
Remember, name recognition is what gives a business a higher profile and makes sales a lot less difficult. You already know the “ins and outs” of marketing for insurance, so now’s the time to take full advantage of that knowledge and put your time to good use.