If you work in the insurance industry and you want to grow your book of business, but simply feel that you don’t have the time to do it yourself, you may want to invest in an Insurance Marketing Company. They are willing to do what it will essentially take to put you in a position to close deals. Still, you need to spend at least some time making contacts.
Time spent building social networks is well spent, and referrals from your online social networks should produce some of the desired results. Many insurance agents insist that a large percentage of their business comes via word-of-mouth referrals.
When it comes to insurance, more and more, people are turning to their online friends and peers for some trusted advice. They know that there are people out there, friends as well as associates, who have an insurance agent that they would be willing to recommend. By spending any time on Facebook you’ll likely see numerous examples of this occurring.
Using Social Media to your advantage
One thing that a good Insurance Marketing Company should do for you is to make sure that your online social profile looks reasonably professional in appearance and that all of your business information is up to date. People will be much more likely to refer you to their friends if your profile looks fresh and up-to-date.
Don’t become over burdened with your social media exposure. You could run the risk of not having the time or energy to regularly update several social media sites. Don’t allow yourself to become too bogged down by the pressures of content creation and end up with a big mess on your hands. Decide what’s important and what can really bolster your reputation and focus mainly on that.
Whether you’re an independent agent or part of a larger company, you rely on your fellow agents to work in tandem since many of them are constantly in touch with both current and potential clients. Certainly you realize that an increasing percentage of people are spending hours on social media each day? This is why it’s important to encourage your team to spend time promoting the business.
The online insurance market is rapidly developing, and your own efforts, coupled with a professional Insurance Marketing Company, should garner the results you’re looking for.