Online Insurance Marketing

Tips for Improving Online Insurance Marketing Strategies

Building an online insurance marketing presence will enhance any business, and this includes those people whose business is online insurance marketing and services. Here are a few ways to get noticed by those visiting these important service providers and ways to make a website stand out from the competition.


1. Be user-friendly

Websites that are difficult to navigate and don’t present a clear message of what they do or how they can help visitors don’t perform very well. One of the quickest ways to lose website traffic is to have a website that is hard to use. Bad graphics that don’t load quickly, or broken links and missing or incorrect information are just a few ways websites fail to invoke the desired results.


2. Make the website engaging


Website visitors like to have the capability to engage with the site owners or representatives. Don’t make this a difficult process, but rather, make online quote and customer service forms easy to fill out and send. It will make visitors feel appreciated and welcomed, especially if the response time is quick. Encourage any and all feedback, even the negative kind.


3. Customize the site to fit the company image


If a website looks and sounds like everyone else’s, consumers can get bored quite quickly and they likely won’t stick around for very long. People like to do business with people and companies they like, so don’t be afraid to let the personality of the agents be a presence.


4. Blogging can be a big advantage


Blogging can turn a website into a favorite insurance destination because blogs quite often offer valuable, helpful information to consumers. For example, provide tips on how to save money, how to expedite a claim, or debunk common insurance myths. Blogging is an extension of the website, and one having useful content will have visitors coming back again and again.


5. Google Analytics is a game changer


Google offers this to all website owners, and it provides details about site visitors.

Besides giving basic data about the number of visitors to a site, how long they spend there, and how many pages they click on, there are multiple advanced uses for analytics, including:


  • Setting conversion goals (such as a “thank you” page)


  • Determining which pages are leading to conversions


  • Free AB testing/optimization


  • Finding top content, and


  • Identifying content that is underperforming


Adding Google Analytics to a site can provide some very useful information, giving those in the online insurance marketing business some ideas on how to improve an existing website.


photo credit: mkhmarketing cc