Part of what makes an agency insurance marketing plan a success is by working every lead that you come across as efficiently as possible. You should try to diversify your efforts to obtain leads to ensure you are not too dependent on just one source of business. Every agent has his or her own unique way of working insurance leads, and the approach that you take isn’t necessarily going to be the same as the next person. However, there are certain steps you should take in order to maximize your chances of success.
- Don’t delay in making contact – Remember, the sooner you contact an interested consumer the better chance you have of making a sale. By waiting, you’re possibly leaving the door open for other agents to make a pitch first. Subsequently, you may end up losing out on a potential sale.
- Don’t give up too easily – While it would be nice to be able to close every insurance lead after one phone call, and this may happen from time to time, it’s rather uncommon. In most cases, you’ll have to contact a consumer several times before actually making a sale. Continue working each lead until the consumer either makes it clear they really aren’t interested or makes some type of commitment. You never really know when you’ll finally make that breakthrough.
- Carefully explain what your agency has to offer – Every agency offers products and services that may vary in what their terms are and what the consumer can expect to receive. For this reason you should carefully explain what you have to offer and why your services and products are better than the competition.
- Make yourself readily available – In order to show how good your customer service is, it’s essential that consumers are able to get in touch with you should they have any questions or concerns. For example, every insurance lead should have your direct phone number as well as your email address. Making yourself available only increases your chance of a sale while also proving that you’re ready to offer high-level customer service.
By modeling your agency insurance marketing procedures with these helpful tips, and taking these suggestions to heart, you’ll find it easier to work insurance leads. Just keep an open mind, do something that sets you apart from the rest of the industry, and give the consumer a reason to remember you.